Tolerance Campaign Workshop With F2F Graduates!

While working on the campaign I had the opportunity to work with friends from different backgrounds and cultures for the same shared goal. True, I had already known all the members of this team, but this was an opportunity to see them work on one clear goal, and it showed us new sides of one another! (Atar Cahana, F2F 2012 Alumnus)

While working on the campaign I had the opportunity to work with friends from different backgrounds and cultures for the same shared goal. True, I had already known all the members of this team, but this was an opportunity to see them work on one clear goal, and it showed us new sides of one another! (Atar Cahana, F2F 2012 Alumnus)

By: Shaked Einsenmann, F2F Graduate

Between January and March 2013, I and other F2F alumni participated in a tolerance campaign project held by Mediterranean Youth Technology Club (MYTecC) in cooperation with the Interreligious Coordinating Council in Israel (ICCI).

It was very nice to work together in a mixed group. We had fun creating something that revolved around what we learned in F2F. We were excited when we got to present our story to a large audience and felt great pride when we saw how much people appreciated our work!

In this project, we had to prepare a media campaign focused on tolerance. We met several times to discuss the topic of tolerance and what constitutes a campaign. After a group discussion we decided what our campaign should be about: from the beginning of the planning phase, it was clear to us that it will deal with the topic closest to us – the Israeli-Palestinian conflict, therefore, we chose the slogan “IT IS POSSIBLE TO COEXIST”, something which we received from the Face to Face / Faith to Faith program (F2F). We decided to showcase the idea of tolerance between the Israeli and Palestinian sides by stressing the similarities between them, by focusing on the more emotional and childlike aspect of these similarities: shared fears along with shared joys.

 We all worked together on these ideas, Gefen drew and Sam was in charge of the design (with remote input from us via the internet). Eventually, we came up with a very good media campaign, especially considering our lack of expertise. 

I have never experienced creating any promotional materials, a let alone an entire campaign, and doing this in a small group was a positive and interesting experience. I felt this was yet another way to implement and pass on to others what I have experienced this past year in F2F, in a creative way that brought us closer together. (Gefen Shammah, F2F 2012 Alumna)

I have never experienced creating any promotional materials, a let alone an entire campaign, and doing this in a small group was a positive and interesting experience. I felt this was yet another way to implement and pass on to others what I have experienced this past year in F2F, in a creative way that brought us closer together. (Gefen Shammah, F2F 2012 Alumna)

On March 21, 2013, we headed out to the campaign launching event of the project, which was held at Nalaga’at Center in Jaffa with other 35 groups from Israel and abroad, who, as excited as we were, worked on the subject of tolerance. For approximately half an hour we explained to the other participants and event attendants about our group and our campaign, and they were very interested in our personal stories and in the posters we produced. Following a tally of people’s votes  for best campaign, we were rated in the first place out of all the finalists, alongside groups from Carmiel, Tel Aviv and other locations in Israel, and projects by groups from Egypt and Sudan! We were all excited and happy for the positive responses we got. Afterwards, we went on stage to present our campaign, and told our story again.

I and some of my Jewish friends participated in creating a project focused on tolerance. This project resulted in amazing work and both sides agreed to print a poster or a caricature, which will illustrate the idea in a heartwarming way. We worked diligently and despite the time limit, we managed to implement what was asked from us, thanks to our strong will and seriousness. I was very glad of the cooperation with my friends from the other side, as they are my brothers, and I hope we will continue on this path to accomplish what we hope for. (Sam Alaaraj, F2F 2012 Alumnus)

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